Rockstar hires creator manager after layoffs as GTA 6 shifts to Nov 19, requiring 5+ years platform experience

Rockstar Games posted a job opening for Associate Director of Creator Management at the New York headquarters. The position requires managing creator relationships across all major platforms and coordinating campaigns for Rockstar properties. This role serves as the primary contact for content creators while analyzing community feedback and delivering insights to internal development teams. The hire comes after recent workforce reductions at Rockstar’s UK studios and follows the second delay that pushed Grand Theft Auto 6’s release to November 19, 2026.

Building Creator Connections

Rockstar’s New Community Management Infrastructure for Grand Theft Auto 6

Associate Director of Creator Management

📍 Rockstar New York – Manhattan

The position requires leading both organic and paid creator campaigns across all Rockstar properties. The successful candidate manages relationships with creators on platforms including TikTok, YouTube, and streaming services while crafting public-facing messaging. The role involves participating in internal play sessions and brainstorms, with responsibilities extending beyond external relationship management to include input on development decisions based on creator and community feedback.

Years Experience Required

Trailers Released

Nov 19

2026 Launch Date

Position Responsibilities

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Creator Campaigns

Lead and coordinate creator campaigns across all Rockstar properties with focus on organic engagement and paid partnerships.

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Primary Contact

Serve as main point of contact for content creators, managing relationships and facilitating communication channels.

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Public Messaging

Craft public-facing messaging and develop creative strategies that align with Rockstar’s communication approach.

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Community Analysis

Analyze community sentiment and feedback, delivering insights to internal development teams.

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Platform Expertise

Deep knowledge of creator platforms, social media tools, and emerging trends in content creation.

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Internal Sessions

Participation in internal play sessions and brainstorms, providing creator perspective on development.

Current Development Context

The timing follows workforce reductions at Rockstar’s UK and Canada offices in early November 2025, where approximately 30-40 employees were terminated. The company cited violations of confidentiality policies, while the Independent Workers’ Union of Great Britain alleged union-busting activities. Grand Theft Auto 6 received its second delay in November 2025, moving from May 26, 2026 to November 19, 2026. Content creators maintained engagement with Grand Theft Auto V and Grand Theft Auto Online for over a decade, demonstrating the value of creator partnerships for long-term community involvement. Related industry developments include Arc Raiders’ server challenges and HoYoverse’s Unreal Engine projects.

Strategic Functions

Feedback Integration

Creates direct feedback channel between content creators and development teams, establishing two-way communication for community insights.

Audience Access

Reaches audiences through trusted voices in the creator community, particularly younger demographics who consume content through streaming and social platforms.

Communication Management

Provides official communication channel to address community questions during extended development periods while managing information flow.

Community Infrastructure

Builds infrastructure for sustained community involvement, following the model that supported Grand Theft Auto Online’s ongoing success.

Reception and Records

Grand Theft Auto 6’s second trailer accumulated 475 million views across all platforms within 24 hours according to Rockstar’s report to The Hollywood Reporter, though it achieved approximately 69-75 million views on YouTube alone in the same period. The first trailer holds the YouTube record for most viewed video game trailer in 24 hours with 90.4 million views. At the Golden Joystick Awards 2025, Grand Theft Auto 6 received two awards: Most Wanted Game and Best Game Trailer for Trailer 2. Industry observers noted publisher schedules adjusting around the November 2026 release window. Additional gaming news includes Kirby Air Riders features and Star Citizen’s IAE 2955 updates.

Application Information

The position requires five or more years of professional experience managing creator relationships and initiatives, with working knowledge of major social platforms and BA/BS degree qualification.

View Official Posting →

The Associate Director of Creator Management position was posted by Rockstar Games for the New York office. The role covers creator campaign coordination, community feedback analysis, and internal development participation. The posting appeared after workforce reductions at UK studios and Grand Theft Auto 6’s second delay to November 19, 2026. Related industry coverage includes Call of Duty map updates and other gaming developments.