Phil Spencer retires after 38 years as Asha Sharma named Microsoft Gaming CEO, Sarah Bond exits

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By TGT Staff

Xbox Leadership Transition – Complete Interactive Guide

Microsoft announced a major leadership transition within its gaming division on February 20, 2026. Phil Spencer, who joined Microsoft as an intern in 1988 and led Xbox for 12 years, retired from the company. Asha Sharma stepped in as the new CEO of Microsoft Gaming, bringing experience from her previous roles at Instacart and Meta.

The transition affects multiple executives across the gaming division. Matt Booty moved from heading Xbox Game Studios to become Executive Vice President and Chief Content Officer. Sarah Bond, who served as Xbox President, departed Microsoft to pursue new opportunities. Spencer will remain in an advisory capacity through summer 2026 to support the transition.

Microsoft Gaming currently reaches over 500 million monthly active users and operates nearly 40 studios across Xbox, Bethesda, Activision Blizzard, and King. The division includes franchises like Halo, The Elder Scrolls, Call of Duty, World of Warcraft, Diablo, Candy Crush, and Fallout. This change comes as Xbox prepares to celebrate its 25th anniversary in November 2026, with planned releases including major gaming titles across its platforms.

Xbox Leadership Transition

New Era for Microsoft Gaming

Phil Spencer retires after 38 years at Microsoft as Asha Sharma takes over as CEO and Matt Booty rises to Chief Content Officer

Spencer’s tenure transformed Xbox from a console manufacturer into a multi-platform gaming ecosystem. During his 12 years leading the division, he oversaw the $7.5 billion ZeniMax acquisition in 2020 and the $69 billion Activision-Blizzard deal announced in 2022. He expanded Xbox Game Pass, launched backwards compatibility programs, and shifted Microsoft’s gaming strategy toward cross-platform availability.
38
Years at Microsoft
500M+
Monthly Active Users
Nearly 40
Gaming Studios
12
Years Leading Gaming

Phil Spencer’s Journey

From intern to Xbox’s most recognizable leader

1988
Joined as Intern
Spencer walked through Microsoft’s doors in June 1988 as an intern, beginning what would become a 38-year journey with the company.
2014
Named Head of Xbox
Took charge of Xbox in March 2014 during a critical period, immediately decoupling Kinect 2.0 and reducing Xbox One price by $100 to match PlayStation 4 at $399.
2018
Studio Acquisition Wave
Began addressing Xbox’s first-party game shortage with the first wave of studio acquisitions to strengthen the content pipeline.
2020
ZeniMax Acquisition
Microsoft acquired ZeniMax Media (Bethesda’s parent company) for $7.5 billion, adding Fallout, Elder Scrolls, Doom and Quake franchises.
2022
Activision-Blizzard Deal Announced
Microsoft announced the $69 billion acquisition of Activision-Blizzard-King in January 2022, which completed in October 2023 after regulatory approval.
2026
Retirement
Spencer announced his retirement in Fall 2025, with the transition becoming official February 23, 2026. He remains in an advisory role through summer 2026.

Leadership Changes

Three major transitions shape Xbox’s future

New CEO
Asha Sharma
EVP & CEO, Microsoft Gaming
“I want to return to the renegade spirit that built Xbox in the first place. It will require us to relentlessly question everything, revisit processes, protect what works, and be brave enough to change what does not.”
2 Years at Microsoft
Meta Former VP
Promoted
Matt Booty
EVP & Chief Content Officer
“Our first conversations centered on her commitment to making great games and the role that plays in our overall success. She asks questions, pushes for clarity, and wants our choices grounded in player and developer needs.”
Nearly 40 Studios
No Layoffs Planned
Departing
Sarah Bond
Former Xbox President
“Sarah has been instrumental during a defining period for Xbox, shaping our platform strategy, expanding Game Pass and cloud gaming, supporting new hardware launches.”
2017 Joined Xbox
2022 Xbox President

Asha Sharma’s Three Commitments

A roadmap for Xbox’s next chapter

01

Great Games

Unforgettable characters, stories that make us feel, innovative gameplay, and creative excellence. Empower studios, invest in iconic franchises including beloved gaming franchises, and back bold new ideas across new categories and markets.

02

Return of Xbox

Recommit to core Xbox fans and players who invested over 25 years. Celebrate roots with renewed focus on console while expanding across PC, mobile, and cloud. Break down barriers so developers can build once and reach players everywhere without compromise.

03

Future of Play

Invent new business models by leveraging iconic teams, characters, and worlds. Build shared platforms and tools for developers and players to create their own stories. Games will remain art, crafted by humans with innovative technology.

I’ve long admired Phil’s unwavering commitment to players, creators, and his team, and I am personally grateful for his leadership and counsel. We have extraordinary creative talent across our studios and a global platform that is second to none.

Satya Nadella
CEO, Microsoft

What Comes Next

The transition marks a shift for Microsoft Gaming as it approaches Xbox’s 25th anniversary in November 2026. Sharma outlined three priorities: creating great games, renewing focus on Xbox’s core fanbase, and building the future of play through new business models and platforms.

Booty confirmed no organizational changes are planned for the studios under his oversight. The nearly 40 studios across Xbox, Bethesda, Activision Blizzard, and King will continue their current projects. Microsoft Gaming maintains its position as a top publisher across all platforms with over 500 million monthly active users.

Spencer’s departure follows his decision shared with CEO Satya Nadella in Fall 2025. His 12-year tenure as gaming head saw the business nearly triple in size, expand across PC, mobile, and cloud platforms, and complete major acquisitions including Minecraft, ZeniMax, and Activision Blizzard. The gaming industry continues to watch how Sharma’s leadership will shape Xbox’s direction, particularly regarding platform strategy and studio operations moving forward.

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